Mon, 1 September 2008 Welcome to Episode #19 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday Aug. 31, 2008. This week: Looking Good Naked gets mobile with Timmy. · Welcome to show #19…2 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. New blog page devote to the campaign. The goal is 6000 letters to be delivered at the Consumer and
Electronics Show (CES) in ·
Government
Barcamp – Sept. 5 at the Code
Factory in · Podcamp Montreal – organized by Sylvain Grand’Maison, Julien Smith (Julien’s Bert & Ernie gangsta rap mashup), Bob Goyetche, Mitch Joel, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Harold Boeck et Michelle Sullivan. Last week more than 200 people signed up. This week more than 300 people signed up. · Two workshops on Sunday aimed at the non-profit sector by Andrew Jankowich of MetaBoston Media.: Social Media For Nonprofit and Arts Organizations at 9am and Social Media and Fundraising at 3pm. · NBC didn’t scrub all Olympic video from Web – Google just didn’t pick up the video on CBC’s site. Also a Usain bolt parody that wasn’t working is back in action. ·
Social media training for progressive
organizations. No association of progressive communicators in Canada or Ontario... ·
How use of social media in the ·
This week’s interview is with rabble.ca’s Wayne
MacPhail about mobile marketing for progressive organizations. Follows up on my blog post about the Timmy Me
iPhone application that ·
Crop to Cup
Connections Portal. Direct download: LNG_19.Mobile_Marketing_Aug_31-08_.output.mp3 Category: podcasts -- posted at: 1:03 AM Comments[0] |
Mon, 18 August 2008 · Welcome to show #17…4 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters to be delivered at the Consumer and
Electronics Show (CES) in · No interview this week. · Teaser for next show: interview on social media monitoring. · This week’s focus We Are Media and the social media press release. · We Are Media project, found on Beth Kanter’s blog, “is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.” It’s a wiki that you can join and choose to contribute to in a variety of ways. · CNW Group released a social media press release tool last Thursday. · Good points: o great video explaining the SMPR and why you should add it to your marketing/communications mix. o Quotes supplied as mp3s. Great for radio reporters. o Moderated comments right on the release. o They clarify that the SMPR not meant to replace traditional release. CNW released traditional release with sharing links for del.icio.us, Digg, Newsvine and Technorati that complements the SMPR. Some great SMPR tips and examples Robin Good at MasterNewMedia who incorporates great info from SMPR creator, Todd Defren of SHIFT Communications and Brian Clark of CopyBlogger. How do you actually build the SMPR once you have the template? I would do it as a blog post but more info on this to come… Comments[0] |
Mon, 11 August 2008 · Welcome to show #16…5 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters to be delivered at the Consumer and
Electronics Show (CES) in · Help A Reporter Out – a way to offer your company spokesperson up as an expert source for journalists. This week I talk with Equal Exchange answer man, Rodney North about marketing and communication the company, the products and Fair Trade. EE has two blogs: Coin and the Commonwealth - about investing in Equal Exchange, cooperatives, and fair trade. Small Farmers. Big Change. – about making the whole food system more environmentally sustainable and just. Comments[0] |
Mon, 4 August 2008 · Welcome to show #15…6 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! Summer slowdown… 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters by Christmas eve. For the moment I will posting the ongoing letter tally as blog posts. 6 letters already sent…. Challenge is to verify claims that letters have been sent… · Obama ring tone… · Chris Brogan…12 Ways to Sell Social Media to Your Boss This week’s interview is with Jeff Parks about information architecture… Jeff spoke at a local social media meetup held at the Code Factory. We first met at Podcamp Ottawa unconference in November 2007 organized by Mark Blevis and Bob Goyetche of the Canadian Podcast Buffet and Podcasters Across Borders. Then met again at the April geek dinner with Mitch Joel which launched Looking Good Naked. Comments[0] |
Mon, 28 July 2008 · Welcome to show #14…7 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! Back from unplugged week at cottage.
Created a 6 for 6 Facebook group so please join – and write – and encourage others to do so. The goal is 6000 letters by Christmas eve. For the moment I will posting the ongoing letter tally as blog posts. 6 letters already sent…. This week’s interview is about Fair Trade soccer balls. I talk with Dave Hall, Fundraising Chair with Ottawa Y Service Clubs that runs Y Focus Fair World Sports. Fair World Sports sells Fair Trade balls for soccer, volleyball, basketball and rugby. This is a story about the challenges of getting the word out with limited resources and how social media might be able to help. 5 Ways Organizations with limited resources can use social media to get their message out: 5. Put links to relevant existing videos on the web. Such as this YouTube video. Fix existing links. 4. Put a Flikr badge on the site showing pics of people using Fair Trade balls 3. Explore starting a Facebook group – or getting someone to start one for them. 2. Explore starting a blog – or if not write articles 1. Use social media to search for volunteers – comment on blogs and in Facebook discussion groups that the target audience frequents. Comments[0] |
Sat, 19 July 2008  · Welcome to show #13…8 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! Short show this week because we’re going to the cottage and will be unplugged. Launching 6 for 6 letter writing campaign for the Created a 6 for 6 Facebook group so please join – and write – and encourage others to do so. The goal is 6000 letters by Christmas eve. For the moment I will posting the ongoing letter tally as blog posts. Let the writing begin. Actually it has – I sent my 3 letters off yesterday. Comments[0] |
Mon, 14 July 2008 · Welcome to show #12…9 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! · I was focused on one thing this week and that’s what this show is all about: the connection between cell phones and the war in the Democratic Republic of the Congo. ·
Blood cells is reference to blood diamonds… · Interview with Maurice Carney, Executive Director of Washington-based Friends of the Congo. So how does this relate to social economy marketers? · Not doing what Douglas Rushkoff says in interview with Mitch Joel in Six Pixels of Separation #107. Good products with a dirty secret already using conversational marketing. So use those channels · Learn from this example. Study why this is not getting any coverage and why other issued like Darfur are. · What can people do? o Contact companies. Motorola and Nokia do in fact have statements on their websites dealing with coltan. §
Motorola:
statement on
website saying they get their material from companies that buy from HC Stark and Cabot and say those companies say
they control purchase to minimize possibility of coltan from §
Nokia:
statement on website saying it has
sent a notification of the § Apple: get on them. o Divest your funds, or pressure your
pension fund to divest from companies that are doing business in the o Recycle - Value Village, Rogers (Phones for Food), Bell (gives phones to women’s shelters) Things made me go
“Mmmm..”” this week… 1. How I found out about this issue. Lesson: listen, read broadly and carefully. 2. How an issue of this magnitude can be ignored – despite some great, well researched pieces in big alternative and mainstream media confirming the facts. (6 million people, in almost every consumer electronics product, Rwandan genocide perpetrators involved) 3. The power of the internet for going around gatekeepers –rabble.ca, my podcast, CHUO, email 4. Including the power of the net as a research tool. 5. Will see how good the net is at making 6 for 6 happen… Comments[0] |
Sun, 6 July 2008  · Welcome to show #11…10 more to go until it’s habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! · Working on something so this show is just about answering Andrea’s audio comment. · Interview with Cynthia Wagner, communications manager with Transfair Canada. 1. Something I am working on for a future show... 2. saying goodbye to some friends who are going away to work Mozambique for two years and the sadness of seeing them go being lessened by the realization that with the internet in general, and Skype in particular, they will only be far away physically. Comments[0] |
Sun, 29 June 2008 · Welcome to show #10 · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! · Online Reputation Management Part 4: What to do When Something Goes Bump on the Net, Media Bullseye by Mark Story · Advertisers Shift $1 Billion to Web - Media Bullseye o Top
100 · Interview with David Weatherall, Regional and Specialty Media Officer with the federal NDP Caucus Services. This Week’s things
that made me go “Mmmm..” 5.
1) Corporate Domain 2) Search Marketing 3) Out Bound and Syndicated Web Marketing 4) Brand Extension 5) Community Marketing and Social Media
Marketing 6) Virtual Worlds Comments[0] |
Mon, 23 June 2008 · Welcome to show #9 · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! ·
Missed Podcasters Across Borders 2008
(PAB) because I was in Boston almost “unplugged”. Another great job by
organizers Mark Blevis and Bob Goyetche. Christopher S. Penn from Marketing Over Coffee streamed
PAB live. ·
Harvard University
tour: allowing the bad is good. · 1st audio comment! Andrea Matyas, Ottawa-based communications consultant. ·
Interview with Jakob Elster ( This Week’s things
that made me go “Mmmm..” 5. John McCain's
marketing is pretty good because the McCain “product” has some problems that never get mentioned. 4. CanWest suing people, Adbusters edition #77 story “Media bully”
Comments[0] |
Looking Good Naked - Marketing the Social Economy
A ConsciousImages podcast about marketing the companies driving the social economy
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