Looking Good Naked, Episode #4: The Power of Personal Testimonials

Welcome to Episode #4 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, May 18, 2008. This week: The Power of Personal Testimonial or Meeting the People Who Make the Stuff We Buy

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·        LGN promo played on episode #103 of Six Pixels of Separation

·        Adding new show section: 5 Paradigm Shifting Things I Learned This Week

This week's highlight: hearing directly from the people who make the stuff we buy.

Attended event with members of coops producing fair trade, organic shea butter products in Mali and Burkina Faso, West Africa.

Heard their personal testimonials about the benefits of fair trade.

Fatoumata Natié Coulibaly, Lalayssa Niare and Souleymane Traoré all work with the Mali-based Cooperative of Shea Butter of the rural district of Siby (COPROKASI) that runs La Maison du karité. Abou Dradin Tagnan and Mariame Bassia work with Burkina Faso’s Union des Groupements de Productrices de Produits de Karité (UGPPK) des provinces de la Sissili et du Ziro.

Bridgehead, that sells fair trade coffee, hosted the event at their store on Albert and Bank St. in Ottawa - a great marketing move by them. It was sponsored by Transfair Canada, CECI and Uniterra.

Great interview with Abou about marketing the coop and great talk by him about the benefits of fair trade.