Looking Good Naked, Episode #7: The Power of Podcasting: my personal story

Welcome to Episode #7 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 8, 2008. This week: The Power of Podcasting: my personal story.

 

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Thoughts

·        No interview this week for two reasons: 1) didn’t go to an event 2) Asked for two, got none. Great stuff lined up for next week.

·        This week’s focus: the power of podcasting

o       Moment when I went looking for a new episode of one of the 17 podcast I subscribe to that I hadn’t listened to.

o       Not reading cause I can’t do it while I move.

o       Personal learning tool. Allows long format…

o       Canadian Voices 

§         Darin Barney - professor of Communication Studies at McGill University where he holds a Canada Research Chair in Communication and Media Studies. - One Nation Under Google: Citizenship in the Technological Republic

§         Michael Geist – Copyright law and Facebook group. Law professor at the University of Ottawa where he holds the Canada Research Chair of Internet and E-commerce Law. Our Own Creative Land: Cultural Monopoly and the Trouble with Copyright

§         Also David Suzuki, Linda McQuaig, Stephen Lewis

§         – will only get consumed as podcasts cause they’re an hour.

 

o       Stats from Edison report on podcast consumer (U.S): 2008 - 18% have listened to a podcast, 2007-13%, 2006- 11%; %71 listen on their computers, 29% on a portable device

o       Why not catching on? Still too complicated to get stuff on to portable player. Not everyone has iPod and even that has learning curve. When mobile phone browsing is easy and everywhere then folks will still “listen on their computer” - but their computer will be their phone.

o       corporate training tool.

 

·        Virtual book club

·        PAB promo

·        Talk to Me, Don Cheadle, Power of Dialogue. Radio One Network – Doesn’t’ seem to have translated into any kind of obvious interactivity that I can see and yet Radio One owns and/or operates 54 radio stations located in 17 urban markets in the U.S.

·        Mass to Grass – Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 – Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay – but I’m not going to play it….

o       Net Neutrality bill followup  - Michael Geist support

 

 

This Week’s things that made me go “Mmmm..”

1. iTunes Canada adds 1200 movies that you can buy or rent for $5 and view on your iPod or AppleTV.  Buy new file for $20, $15 for recent release, $10 for oldies. Renting new $5, $4 for oldies,

2. The power of podcasting