Looking Good Naked, Episode #9: Using social media to build relationships from crop to cup

Welcome to Episode #9 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Monday, June 23, 2008. This week: An amazing example of using social media to build relationships between producers and consumers from crop to cup.

 

·        Welcome to show #9

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        Missed Podcasters Across Borders 2008 (PAB) because I was in Boston almost “unplugged”. Another great job by organizers Mark Blevis and Bob Goyetche. Christopher S. Penn from Marketing Over Coffee streamed PAB live.

·        Harvard University tour: allowing the bad is good.

·        1st audio comment! Andrea Matyas, Ottawa-based communications consultant.

·        Interview with Jakob Elster (Chicago), Taylor Mork (New York) From Crop 2 Cup

This Week’s things that made me go “Mmmm..”

5. John McCain's marketing is pretty good because the McCain “product” has some problems that never get mentioned.

4. CanWest suing people, Adbusters edition #77 story “Media bully”

 
3. How things change...Two weeks ago I praised Environics Research Group president, Michael Adams, for talk on his new book Unlikely Utopia: The Surprising Triumph of Canadian Pluralism. Then, last week I found out last January launched its Diversity Micromarketing Toolkit including a tool called OriginsCanada which Environics claims can tell a person's cultural origins from their name only.

 
2. Fair Copyright for Canada Facebook group started by Michael Geist has more than 76,000 members! 20,000 joined in the last week to protest the Digital Millennium Copyright Act (DMCA) Bill C-61.

 
1. 1 in 3 people in sub-saharan (i.e. black) Africa have a cell phone and the other two have access to one.  Folks use them to check prices, to get reminders to take their medication and – do their banking. They also, as Jakob and Taylor from From Crop 2 Cup say in this episode’s interview, build relationships with people who consume their products.  Heard story on CBC podcast Spark.