Looking Good Naked, Episode #10: Jack's Flack, Marketing Jack Layton and the NDP

Welcome to Episode #10 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 29, 2008. This week: Jack’s flack. The marketing of Jack Layton and the NDP.

 

·        Welcome to show #10

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        Online Reputation Management Part 4: What to do When Something Goes Bump on the Net, Media Bullseye by Mark Story

·        Advertisers Shift $1 Billion to Web - Media Bullseye

o       Top 100 US advertisers moved about $1 billion dollars away from radio and TV in favor of Internet ads last year.  Overall, the total amount spent on advertising was unchanged.

·        Interview with David Weatherall, Regional and Specialty Media Officer with the federal NDP Caucus Services.

 

This Week’s things that made me go “Mmmm..”

 

5. Alberta responding to U.S. mayors saying they’re not going to buy tar sands oil by saying they need to spin their product better.  Alberta needs to make their product better.  Need to listen to Mitch Joel interview with Douglas Rushkoff on Six Pixels of Separation #107

 
4. Stuff White People Like: 1000 comments per post!: the power of humour.

 
3. Podcasters Across Borders 2008 (PAB2008) lacking cultural diversity.  If your target audience is diverse realize that you have to make an extra effort to ensure your social media efforts are reaching them.

 
2. Jeremiah Owyang: the Complete List of the Many Forms of Web Marketing for 2008

1) Corporate Domain

2) Search Marketing

3) Out Bound and Syndicated Web Marketing

4) Brand Extension

5) Community Marketing and Social Media Marketing

6) Virtual Worlds

1. Friendfeed – one place for people to share everything they’ve got from all social media sites. Great marketing tool.