Looking Good Naked, Episode #14: Have you got the balls for Fair Trade?

Welcome to Episode #14 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday July 27, 2008. This week: Looking Good Naked asks the question: do you have the balls for Fair Trade?

 

·        Welcome to show #14…7 more to go to 21 and it’s a habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Back from unplugged week at cottage.

 
Wrote email to launch 6 for 6 letter writing campaign for the Congo which I blogged about.

 

Created a 6 for 6 Facebook group so please join – and write – and encourage others to do so.

 

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.  6 letters already sent….

 

This week’s interview is about Fair Trade soccer balls.  I talk with Dave Hall, Fundraising Chair with Ottawa Y Service Clubs that runs Y Focus Fair World Sports.  Fair World Sports sells Fair Trade balls for soccer, volleyball, basketball and rugby. 

This is a story about the challenges of getting the word out with limited resources and how social media might be able to help.

 

5 Ways Organizations with limited resources  can use social media to get their message out:

 

5. Put links to relevant existing videos on the web.  Such as this YouTube video.  Fix existing links.

4. Put a Flikr badge on the site showing pics of people using Fair Trade balls

3. Explore starting a Facebook group – or getting someone to start one for them.

2. Explore starting a blog – or if not write articles

1. Use social media to search for volunteers – comment on blogs and in Facebook discussion groups that the target audience frequents.