Looking Good Naked, Episode #17: the social media press release goes mainstream

Welcome to Episode #17 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Monday Aug. 18, 2008. This week: Looking Good Naked asks the question: should your Social Media Press Release be for immediate release?

 

·        Welcome to show #17…4 more to go to 21 and it’s a habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

 

6 for 6 letter writing campaign for the Congo.

 

Please join 6 for 6 Facebook group  – and write – and encourage others to do so.

 

The goal is 6000 letters to be delivered at the Consumer and Electronics Show (CES) in Las Vegas, January 8 to 11, 2009. 

 

 

·        No interview this week.

·        Teaser for next show: interview on social media monitoring.

 

·        This week’s focus We Are Media and the social media press release.

 

·        We Are Media project, found on Beth Kanter’s blog, “is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.” It’s a wiki that you can join and choose to contribute to in a variety of ways.

 

·        CNW Group released a social media press release tool last Thursday.

·        Good points:

o       great video explaining the SMPR and why you should add it to your marketing/communications mix.

o       Quotes supplied as mp3s. Great for radio reporters.

o       Moderated comments right on the release.

o       They clarify that the SMPR not meant to replace traditional release.  CNW released traditional release with sharing links for del.icio.us, Digg, Newsvine and Technorati that complements the SMPR.

 

Some great SMPR tips and examples Robin Good at MasterNewMedia who incorporates great info from SMPR creator, Todd Defren of SHIFT Communications and Brian Clark of CopyBlogger.

 

How do you actually build the SMPR once you have the template?  I would do it as a blog post but more info on this to come…