Welcome to Episode #5 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, May 15, 2008. This week: Looking Good Naked puts a call in to 1-800-GOT-JUNK? and chats with CEO, Brian Scudamore, about his company being chosen as one of the most democratic in the world.

 

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Thoughts

·        Net Neutrality goes mainstream, May 27 Rally on Parliament Hill

·        Mass to Grass – Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 – Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay

o       Speaker: David Usher - former Moist lead singer.

·        Ottawa Web Weekend, Mark Blevis, reBookme.com, Rich Dad Poor Dad, starting and buying businesses.

·        Globe and Mail charges for online version of article in paper version

·        Elaine Taggart twinteam great finish to marketing campaign

 

This Week’s Five Game Changers:

 

5. Corporate fallout detector

4. Cocoa prices being driven up by speculators - La Siembra co-executive director, Martin Van Den Borre, on Canadian Voices podcast

3. cheap Skype means access to voices never heard

2. OLPC $75 laptop

1. From Crop 2 Cup

 

Welcome to Episode #4 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, May 18, 2008. This week: The Power of Personal Testimonial or Meeting the People Who Make the Stuff We Buy

·        Call-in number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        Subscribe in iTunes!!

·        LGN promo played on episode #103 of Six Pixels of Separation

·        Adding new show section: 5 Paradigm Shifting Things I Learned This Week

This week's highlight: hearing directly from the people who make the stuff we buy.

Attended event with members of coops producing fair trade, organic shea butter products in Mali and Burkina Faso, West Africa.

Heard their personal testimonials about the benefits of fair trade.

Fatoumata Natié Coulibaly, Lalayssa Niare and Souleymane Traoré all work with the Mali-based Cooperative of Shea Butter of the rural district of Siby (COPROKASI) that runs La Maison du karité. Abou Dradin Tagnan and Mariame Bassia work with Burkina Faso’s Union des Groupements de Productrices de Produits de Karité (UGPPK) des provinces de la Sissili et du Ziro.

Bridgehead, that sells fair trade coffee, hosted the event at their store on Albert and Bank St. in Ottawa - a great marketing move by them. It was sponsored by Transfair Canada, CECI and Uniterra.

Great interview with Abou about marketing the coop and great talk by him about the benefits of fair trade.

·        Le premier édition bilingue de Looking Good Naked : Marketing the Social Economy. La version anglaise va suivre bientôt .

·        J’ai rencontré cinq gens qui travaillent avec des coop qui font des produits avec de beurre de karité labellisée commerce équitable en Mali et Burkina Faso.  Fatoumata Natié Coulibaly, Lalayssa Niare and Souleymane Traoré travaillent avec la Coopérative de productrices de beurre de karité de la commune rurale de Siby (COPROKASI) au Mali qui dirige La Maison du karité. Abou Dradin Tagnan et Mariame Bassia travaillent avec l’Union des Groupements de Productrices de Produits de Karité (UGPPK) des provinces de la Sissili et du Ziro a Burkina Faso.

·        Une entrevue avec Abou Dradin dans laquelle il parle du façon dont il fait le marketing pour le coop et aussi de l’impact du commerce equitable.

Interview with Ten Thousand Villages store manager Ian Brown about what his west Ottawa store did for World Fair Trade Day.

Post production note:

Also, coming up at the Ottawa Ten Thousand Villages stores:

Saturday, May 17th - tea tasting (Westboro store only)

Saturday, May 24th - Shasta, an artisan from Tara Projects in Delhi, India, will be at both stores demonstrating jewelry and embroidery work with Tara Projects manager, Moon Sharma. (Westboro and Ottawa South stores)

For more info check Alternativetrade.com

This show is about La Siembra getting on the WorldBlu list of the 25 Most Democratic Companies in the World. Also has an interview with La Siembra's Colin MacDougall doing a grocery store product demo for International Fair Trade Weeks.