Welcome to Episode #10 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 29, 2008. This week: Jack’s flack. The marketing of Jack Layton and the NDP.

 

·        Welcome to show #10

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        Online Reputation Management Part 4: What to do When Something Goes Bump on the Net, Media Bullseye by Mark Story

·        Advertisers Shift $1 Billion to Web - Media Bullseye

o       Top 100 US advertisers moved about $1 billion dollars away from radio and TV in favor of Internet ads last year.  Overall, the total amount spent on advertising was unchanged.

·        Interview with David Weatherall, Regional and Specialty Media Officer with the federal NDP Caucus Services.

 

This Week’s things that made me go “Mmmm..”

 

5. Alberta responding to U.S. mayors saying they’re not going to buy tar sands oil by saying they need to spin their product better.  Alberta needs to make their product better.  Need to listen to Mitch Joel interview with Douglas Rushkoff on Six Pixels of Separation #107

 
4. Stuff White People Like: 1000 comments per post!: the power of humour.

 
3. Podcasters Across Borders 2008 (PAB2008) lacking cultural diversity.  If your target audience is diverse realize that you have to make an extra effort to ensure your social media efforts are reaching them.

 
2. Jeremiah Owyang: the Complete List of the Many Forms of Web Marketing for 2008

1) Corporate Domain

2) Search Marketing

3) Out Bound and Syndicated Web Marketing

4) Brand Extension

5) Community Marketing and Social Media Marketing

6) Virtual Worlds

1. Friendfeed – one place for people to share everything they’ve got from all social media sites. Great marketing tool.

Welcome to Episode #9 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Monday, June 23, 2008. This week: An amazing example of using social media to build relationships between producers and consumers from crop to cup.

 

·        Welcome to show #9

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        Missed Podcasters Across Borders 2008 (PAB) because I was in Boston almost “unplugged”. Another great job by organizers Mark Blevis and Bob Goyetche. Christopher S. Penn from Marketing Over Coffee streamed PAB live.

·        Harvard University tour: allowing the bad is good.

·        1st audio comment! Andrea Matyas, Ottawa-based communications consultant.

·        Interview with Jakob Elster (Chicago), Taylor Mork (New York) From Crop 2 Cup

This Week’s things that made me go “Mmmm..”

5. John McCain's marketing is pretty good because the McCain “product” has some problems that never get mentioned.

4. CanWest suing people, Adbusters edition #77 story “Media bully”

 
3. How things change...Two weeks ago I praised Environics Research Group president, Michael Adams, for talk on his new book Unlikely Utopia: The Surprising Triumph of Canadian Pluralism. Then, last week I found out last January launched its Diversity Micromarketing Toolkit including a tool called OriginsCanada which Environics claims can tell a person's cultural origins from their name only.

 
2. Fair Copyright for Canada Facebook group started by Michael Geist has more than 76,000 members! 20,000 joined in the last week to protest the Digital Millennium Copyright Act (DMCA) Bill C-61.

 
1. 1 in 3 people in sub-saharan (i.e. black) Africa have a cell phone and the other two have access to one.  Folks use them to check prices, to get reminders to take their medication and – do their banking. They also, as Jakob and Taylor from From Crop 2 Cup say in this episode’s interview, build relationships with people who consume their products.  Heard story on CBC podcast Spark.

Welcome to Episode #8 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 15, 2008. This week: Looking Good Naked switches its focus from selling the public goods to selling the public good.  Thoughts and one clear voice from the MARCOM 2008 conference on public sector marketing.

 

·        Made it past show #7!!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Interview with Mike Kujawski –Public Sector Marketing 2.0. blog and the Centre of Excellence for Public Sector Marketing. Mike did a one-day workshop called How to Develop a Social Media / Web 2.0 Marketing Plan in “ONE DAY”

• He also facilitated a lunchtime roundtable: Linking Social Media to Social Marketing

·        But first: Podcasters Across Borders 2008 (PAB2008) promo

·        Interview with Mike Kujawski on public sector marketing (50 min)

This Week’s things that made me go “Mmmm..”

5. Stats on Canadians’ views on immigration from Environics Research Group president, Michael Adams, from his new book Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (some key stats on my blog)

4. Dippity – Twitter with a visual timeline

 
3. rabbletv breaking chiropractic story – playlist playing one after another

 
2. New cell phone advertising service from Capital Consultants

1. Fair Copyright for Canada Facebook group has more than 56,000 members! – Digital Millennium Copyright Act (DMCA) Bill C-61, Michael Geist

 

Welcome to Episode #7 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 8, 2008. This week: The Power of Podcasting: my personal story.

 

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Thoughts

·        No interview this week for two reasons: 1) didn’t go to an event 2) Asked for two, got none. Great stuff lined up for next week.

·        This week’s focus: the power of podcasting

o       Moment when I went looking for a new episode of one of the 17 podcast I subscribe to that I hadn’t listened to.

o       Not reading cause I can’t do it while I move.

o       Personal learning tool. Allows long format…

o       Canadian Voices 

§         Darin Barney - professor of Communication Studies at McGill University where he holds a Canada Research Chair in Communication and Media Studies. - One Nation Under Google: Citizenship in the Technological Republic

§         Michael Geist – Copyright law and Facebook group. Law professor at the University of Ottawa where he holds the Canada Research Chair of Internet and E-commerce Law. Our Own Creative Land: Cultural Monopoly and the Trouble with Copyright

§         Also David Suzuki, Linda McQuaig, Stephen Lewis

§         – will only get consumed as podcasts cause they’re an hour.

 

o       Stats from Edison report on podcast consumer (U.S): 2008 - 18% have listened to a podcast, 2007-13%, 2006- 11%; %71 listen on their computers, 29% on a portable device

o       Why not catching on? Still too complicated to get stuff on to portable player. Not everyone has iPod and even that has learning curve. When mobile phone browsing is easy and everywhere then folks will still “listen on their computer” - but their computer will be their phone.

o       corporate training tool.

 

·        Virtual book club

·        PAB promo

·        Talk to Me, Don Cheadle, Power of Dialogue. Radio One Network – Doesn’t’ seem to have translated into any kind of obvious interactivity that I can see and yet Radio One owns and/or operates 54 radio stations located in 17 urban markets in the U.S.

·        Mass to Grass – Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 – Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay – but I’m not going to play it….

o       Net Neutrality bill followup  - Michael Geist support

 

 

This Week’s things that made me go “Mmmm..”

1. iTunes Canada adds 1200 movies that you can buy or rent for $5 and view on your iPod or AppleTV.  Buy new file for $20, $15 for recent release, $10 for oldies. Renting new $5, $4 for oldies,

2. The power of podcasting

Welcome to Episode #6 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, June 1, 2008. This week: Advocates for a free and open Internet take their fight inside and outside Parliament and show they are anything but neutral about the issue of Net Neutrality.

 

·        Audio comment line:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Thoughts

·        Canadian Voices – great podcasts by thought provoking Canadians that will only get consumed as podcasts cause they’re an hour long.

o       Darin Barney - professor of Communication Studies at McGill University where he holds a Canada Research Chair in Communication and Media Studies. - One Nation Under Google: Citizenship in the Technological Republic

o       Michael Geist - Copyright law and Facebook group. Law professor at the University of Ottawa where he holds the Canada Research Chair of Internet and E-commerce Law. Our Own Creative Land: Cultural Monopoly and the Trouble with Copyright

·        Mass to Grass – Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 – Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay

·        Net Neutrality rally May 27 Rally on Parliament Hill

o       Advocates main issued clarified: Net neutrality is about big Telcos and Cable slowing down services that compete with theirs

o       Bell Quebec’s high speed internet customers are bringing a class action suit against Bell for traffic shaping

o       Speeches on YouTube

·        Microsoft takes two steps back and one step forward:

o       Apple continues to kick Microsoft butt in mp3 player market as Zune gets dropped by major retailer;

o       Microsoft makes desperate move to stop Google from continuing to kick its butt in search by launching Live Search cashback

o       One big step forward….more later on this….

Interview with NDP digital spokesperson, MP Charlie Angus at the May 27 Net Neutrality rally.

Charlie Angus introduces Net Neutrality private members' bill.

This Week’s Five Game Changers:

 

5. Mastercard tests cellphone bill payment – by waving cell in front of device – for the next four months in various places in the world (Carnet Techno)

4. Rogers launched HTC Shift laptop computer May 22 –

·        can effortlessly Shift between Windows Mobile and Vista.

·        Wi-Fi enabled

·        Shift looks a lot like Asus Eee PC that the the Royal Bank is giving away to new customers

·        Shift still pricey at over $2,000.

3. Findloo – universal search – Web; images; video; definitions; books/CDs/DVDs/; cooking; finances; games; health; movies

2. Windows 7 operating system with touch screen

1. 3G is coming – big time. Canadian government 3G, or Advanced Wireless Spectrum Auction and 3G iphone coming June 9 during the keynote of the Worldwide Developer's Conference in San Francisco. Way too expensive now but that’s going to change and then what’s that going to mean? Folks can download movies to their phones?