Welcome to Episode #14 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday July 27, 2008. This week: Looking Good Naked asks the question: do you have the balls for Fair Trade?

 

·        Welcome to show #14…7 more to go to 21 and it’s a habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Back from unplugged week at cottage.

 
Wrote email to launch 6 for 6 letter writing campaign for the Congo which I blogged about.

 

Created a 6 for 6 Facebook group so please join – and write – and encourage others to do so.

 

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.  6 letters already sent….

 

This week’s interview is about Fair Trade soccer balls.  I talk with Dave Hall, Fundraising Chair with Ottawa Y Service Clubs that runs Y Focus Fair World Sports.  Fair World Sports sells Fair Trade balls for soccer, volleyball, basketball and rugby. 

This is a story about the challenges of getting the word out with limited resources and how social media might be able to help.

 

5 Ways Organizations with limited resources  can use social media to get their message out:

 

5. Put links to relevant existing videos on the web.  Such as this YouTube video.  Fix existing links.

4. Put a Flikr badge on the site showing pics of people using Fair Trade balls

3. Explore starting a Facebook group – or getting someone to start one for them.

2. Explore starting a blog – or if not write articles

1. Use social media to search for volunteers – comment on blogs and in Facebook discussion groups that the target audience frequents.

Welcome to Episode #13 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Saturday July 19, 2008. This week: Looking Good Naked asks Big Cell to, well, look better naked by asking their suppliers to do the right thing.

 

·        Welcome to show #13…8 more to go to 21 and it’s a habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

Short show this week because we’re going to the cottage and will be unplugged.

Launching 6 for 6 letter writing campaign for the Congo which I blogged about.

 

Created a 6 for 6 Facebook group so please join – and write – and encourage others to do so.

 

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.

 

Let the writing begin. Actually it has – I sent my 3 letters off yesterday.

Welcome to Episode #12 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, July 13, 2008. This week: Looking Good Naked takes a closer look at blood cells – and doesn’t like what it finds.

 

·        Welcome to show #12…9 more to go to 21 and it’s a habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        I was focused on one thing this week and that’s what this show is all about: the connection between cell phones and the war in the Democratic Republic of the Congo.

·        Blood cells is reference to blood diamonds…

·        Interview with Maurice Carney, Executive Director of Washington-based Friends of the Congo.

So how does this relate to social economy marketers?

·        Not doing what Douglas Rushkoff says in interview with Mitch Joel in Six Pixels of Separation #107.  Good products with a dirty secret already using conversational marketing. So use those channels

·        Learn from this example. Study why this is not getting any coverage and why other issued like Darfur are.

·        What can people do?

o       Contact companies. Motorola and Nokia do in fact have statements on their websites dealing with coltan.

§         Motorola: statement on website saying they get their material from companies that buy from HC Stark and Cabot and say those companies say they control purchase to minimize possibility of coltan from congo. Doubtful since reports say they get their coltan from Sons of Gwalia which gets it from the DRC.

§         Nokia: statement on website saying it has sent a notification of the Congo situation to its suppliers using Tantalum asking them to follow the situation, and to avoid purchasing tantalum from Congo.  Ask if their suppliers include Cabot and Stark and, if so, ask the same question.

§         Apple:  get on them.

o       Divest your funds, or pressure your pension fund to divest from companies that are doing business in the Congo – First Quantum Minerals

o       Recycle - Value Village, Rogers (Phones for Food), Bell (gives phones to women’s shelters)

 

Things made me go “Mmmm..”” this week…

1.      How I found out about this issue. Lesson: listen, read broadly and carefully.

2.      How an issue of this magnitude can be ignored – despite some great, well researched pieces in big alternative and mainstream media confirming the facts. (6 million people, in almost every consumer electronics product, Rwandan genocide perpetrators involved)

3.      The power of the internet for going around gatekeepers –rabble.ca, my podcast, CHUO, email

4.      Including the power of the net as a research tool.

5.      Will see how good the net is at making 6 for 6 happen…

Welcome to Episode #11 of Looking Good Naked – Marketing the Social Economy – The ConsciousImages Podcast for Sunday, July 6, 2008. This week: From Fair Trade 2.0 to Fair Trade 101.

 

·        Welcome to show #11…10 more to go until it’s habit!

·        Phone Number:  206-202-6340

·        Email: consciousimages(at)gmail(dot)com

·        iTunes!!

 

·        Working on something so this show is just about answering Andrea’s audio comment.

·        Interview with Cynthia Wagner, communications manager with Transfair Canada.

Two things made me go “Mmmm..”” this week…

1.      Something I am working on for a future show...

2.      saying goodbye to some friends who are going away to work Mozambique for two years and the sadness of seeing them go being lessened by the realization that with the internet in general, and Skype in particular, they will only be far away physically.