Mon, 18 August 2008 · Welcome to show #17…4 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters to be delivered at the Consumer and
Electronics Show (CES) in · No interview this week. · Teaser for next show: interview on social media monitoring. · This week’s focus We Are Media and the social media press release. · We Are Media project, found on Beth Kanter’s blog, “is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.” It’s a wiki that you can join and choose to contribute to in a variety of ways. · CNW Group released a social media press release tool last Thursday. · Good points: o great video explaining the SMPR and why you should add it to your marketing/communications mix. o Quotes supplied as mp3s. Great for radio reporters. o Moderated comments right on the release. o They clarify that the SMPR not meant to replace traditional release. CNW released traditional release with sharing links for del.icio.us, Digg, Newsvine and Technorati that complements the SMPR. Some great SMPR tips and examples Robin Good at MasterNewMedia who incorporates great info from SMPR creator, Todd Defren of SHIFT Communications and Brian Clark of CopyBlogger. How do you actually build the SMPR once you have the template? I would do it as a blog post but more info on this to come… Comments[0] |
Mon, 11 August 2008 · Welcome to show #16…5 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters to be delivered at the Consumer and
Electronics Show (CES) in · Help A Reporter Out – a way to offer your company spokesperson up as an expert source for journalists. This week I talk with Equal Exchange answer man, Rodney North about marketing and communication the company, the products and Fair Trade. EE has two blogs: Coin and the Commonwealth - about investing in Equal Exchange, cooperatives, and fair trade. Small Farmers. Big Change. – about making the whole food system more environmentally sustainable and just. Comments[0] |
Mon, 4 August 2008 · Welcome to show #15…6 more to go to 21 and it’s a habit! · Phone Number: 206-202-6340 · Email: consciousimages(at)gmail(dot)com · iTunes!! Summer slowdown… 6 for 6 letter writing campaign for the Congo. Please join 6 for 6 Facebook group – and write – and encourage others to do so. The goal is 6000 letters by Christmas eve. For the moment I will posting the ongoing letter tally as blog posts. 6 letters already sent…. Challenge is to verify claims that letters have been sent… · Obama ring tone… · Chris Brogan…12 Ways to Sell Social Media to Your Boss This week’s interview is with Jeff Parks about information architecture… Jeff spoke at a local social media meetup held at the Code Factory. We first met at Podcamp Ottawa unconference in November 2007 organized by Mark Blevis and Bob Goyetche of the Canadian Podcast Buffet and Podcasters Across Borders. Then met again at the April geek dinner with Mitch Joel which launched Looking Good Naked. Comments[0] |
Being Buff: Marketing the Social Economy
A podcast about marketing and communications for progressive companies, organizations and government.
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