Welcome to Episode #19 of Looking Good Naked â Marketing the Social Economy â The ConsciousImages Podcast for Sunday Aug. 31, 2008. This week: Looking Good Naked gets mobile with Timmy.

        Welcome to show #19â2 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

6 for 6 letter writing campaign for the Congo.

Please join 6 for 6 Facebook group  â and write â and encourage others to do so.

New blog page devote to the campaign.

The goal is 6000 letters to be delivered at the Consumer and Electronics Show (CES) in Las Vegas, January 8 to 11, 2009. 

        Government Barcamp â Sept. 5 at the Code Factory in Ottawa. Iâm presenting! Working title: âDo Before You Advise: Doing a weekly podcastâ

        Podcamp Montreal â organized by Sylvain GrandâMaison, Julien Smith (Julienâs Bert & Ernie gangsta rap mashup), Bob Goyetche, Mitch Joel, Jean-FranÃois Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Harold Boeck et Michelle Sullivan. Last week more than 200 people signed up. This week more than 300 people signed up.

        Two workshops on Sunday aimed at the non-profit sector by Andrew Jankowich of MetaBoston Media.: Social Media For Nonprofit and Arts Organizations at 9am and Social Media and Fundraising at 3pm.

        NBC didnât scrub all Olympic video from Web â Google just didnât pick up the video on CBCâs site. Also a Usain bolt parody that wasnât working is back in action.

        Social media training for progressive organizations. No association of progressive communicators in Canada or Ontario...

        How use of social media in the US is already having an impact on the imminent Canadian election â thoughts sparked by rabble.ca article by Pam Kapoor.

        This weekâs interview is with rabble.caâs Wayne MacPhail about mobile marketing for progressive organizations.  Follows up on my blog post about the Timmy Me iPhone application that Wayne wrote about in his latest column.

        Crop to Cup Connections Portal.

        Welcome to show #17â4 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

6 for 6 letter writing campaign for the Congo.

Please join 6 for 6 Facebook group  â and write â and encourage others to do so.

The goal is 6000 letters to be delivered at the Consumer and Electronics Show (CES) in Las Vegas, January 8 to 11, 2009. 

        No interview this week.

        Teaser for next show: interview on social media monitoring.

        This weekâs focus We Are Media and the social media press release.

        We Are Media project, found on Beth Kanterâs blog, âis a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.â Itâs a wiki that you can join and choose to contribute to in a variety of ways.

        CNW Group released a social media press release tool last Thursday.

        Good points:

o       great video explaining the SMPR and why you should add it to your marketing/communications mix.

o       Quotes supplied as mp3s. Great for radio reporters.

o       Moderated comments right on the release.

o       They clarify that the SMPR not meant to replace traditional release.  CNW released traditional release with sharing links for del.icio.us, Digg, Newsvine and Technorati that complements the SMPR.

Some great SMPR tips and examples Robin Good at MasterNewMedia who incorporates great info from SMPR creator, Todd Defren of SHIFT Communications and Brian Clark of CopyBlogger.

How do you actually build the SMPR once you have the template?  I would do it as a blog post but more info on this to comeâ

        Welcome to show #16â5 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

6 for 6 letter writing campaign for the Congo.

Please join 6 for 6 Facebook group  â and write â and encourage others to do so.

The goal is 6000 letters to be delivered at the Consumer and Electronics Show (CES) in Las Vegas, January 8 to 11, 2009.  It is the largest gathering in the world of companies in the electronics and technology industries.  For the moment I will posting the ongoing letter tally as blog posts.  6 letters already sentâ.

        Help A Reporter Out â a way to offer your company spokesperson up as an expert source for journalists.

This week I talk with Equal Exchange answer man, Rodney North about marketing and communication the company, the products and Fair Trade.

EE has two blogs:

Coin and the Commonwealth - about investing in Equal Exchange, cooperatives, and fair trade.

Small Farmers. Big Change. â about making the whole food system more environmentally sustainable and just.

        Welcome to show #15â6 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Summer slowdownâ

6 for 6 letter writing campaign for the Congo.

Please join 6 for 6 Facebook group  â and write â and encourage others to do so.

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.  6 letters already sentâ.

Challenge is to verify claims that letters have been sentâ

        Obama ring toneâ

        Chris Broganâ12 Ways to Sell Social Media to Your Boss

This weekâs interview is with Jeff Parks about information architectureâ Jeff spoke at a local social media meetup held at the Code Factory. We first met at Podcamp Ottawa unconference in November 2007 organized by Mark Blevis and Bob Goyetche of the Canadian Podcast Buffet and Podcasters Across Borders.  Then met again at the April geek dinner with Mitch Joel which launched Looking Good Naked.

        Welcome to show #14â7 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Back from unplugged week at cottage.

 
Wrote email to launch 6 for 6 letter writing campaign for the Congo which I blogged about.

Created a 6 for 6 Facebook group so please join â and write â and encourage others to do so.

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.  6 letters already sentâ.

This weekâs interview is about Fair Trade soccer balls.  I talk with Dave Hall, Fundraising Chair with Ottawa Y Service Clubs that runs Y Focus Fair World Sports.  Fair World Sports sells Fair Trade balls for soccer, volleyball, basketball and rugby. 

This is a story about the challenges of getting the word out with limited resources and how social media might be able to help.

5 Ways Organizations with limited resources  can use social media to get their message out:

5. Put links to relevant existing videos on the web.  Such as this YouTube video.  Fix existing links.

4. Put a Flikr badge on the site showing pics of people using Fair Trade balls

3. Explore starting a Facebook group â or getting someone to start one for them.

2. Explore starting a blog â or if not write articles

1. Use social media to search for volunteers â comment on blogs and in Facebook discussion groups that the target audience frequents.

        Welcome to show #13â8 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Short show this week because weâre going to the cottage and will be unplugged.

Launching 6 for 6 letter writing campaign for the Congo which I blogged about.

Created a 6 for 6 Facebook group so please join â and write â and encourage others to do so.

The goal is 6000 letters by Christmas eve.  For the moment I will posting the ongoing letter tally as blog posts.

Let the writing begin. Actually it has â I sent my 3 letters off yesterday.

        Welcome to show #12â9 more to go to 21 and itâs a habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

        I was focused on one thing this week and thatâs what this show is all about: the connection between cell phones and the war in the Democratic Republic of the Congo.

        Blood cells is reference to blood diamondsâ

        Interview with Maurice Carney, Executive Director of Washington-based Friends of the Congo.

So how does this relate to social economy marketers?

        Not doing what Douglas Rushkoff says in interview with Mitch Joel in Six Pixels of Separation #107.  Good products with a dirty secret already using conversational marketing. So use those channels

        Learn from this example. Study why this is not getting any coverage and why other issued like Darfur are.

        What can people do?

o       Contact companies. Motorola and Nokia do in fact have statements on their websites dealing with coltan.

         Motorola: statement on website saying they get their material from companies that buy from HC Stark and Cabot and say those companies say they control purchase to minimize possibility of coltan from congo. Doubtful since reports say they get their coltan from Sons of Gwalia which gets it from the DRC.

         Nokia: statement on website saying it has sent a notification of the Congo situation to its suppliers using Tantalum asking them to follow the situation, and to avoid purchasing tantalum from Congo.  Ask if their suppliers include Cabot and Stark and, if so, ask the same question.

         Apple:  get on them.

o       Divest your funds, or pressure your pension fund to divest from companies that are doing business in the Congo â First Quantum Minerals

o       Recycle - Value Village, Rogers (Phones for Food), Bell (gives phones to womenâs shelters)

Things made me go âMmmm..ââ this weekâ

1.      How I found out about this issue. Lesson: listen, read broadly and carefully.

2.      How an issue of this magnitude can be ignored â despite some great, well researched pieces in big alternative and mainstream media confirming the facts. (6 million people, in almost every consumer electronics product, Rwandan genocide perpetrators involved)

3.      The power of the internet for going around gatekeepers ârabble.ca, my podcast, CHUO, email

4.      Including the power of the net as a research tool.

5.      Will see how good the net is at making 6 for 6 happenâ

        Welcome to show #11â10 more to go until itâs habit!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

        Working on something so this show is just about answering Andreaâs audio comment.

        Interview with Cynthia Wagner, communications manager with Transfair Canada.

1.      Something I am working on for a future show...

2.      saying goodbye to some friends who are going away to work Mozambique for two years and the sadness of seeing them go being lessened by the realization that with the internet in general, and Skype in particular, they will only be far away physically.

        Welcome to show #10

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

        Online Reputation Management Part 4: What to do When Something Goes Bump on the Net, Media Bullseye by Mark Story

        Advertisers Shift $1 Billion to Web - Media Bullseye

o       Top 100 US advertisers moved about $1 billion dollars away from radio and TV in favor of Internet ads last year.  Overall, the total amount spent on advertising was unchanged.

        Interview with David Weatherall, Regional and Specialty Media Officer with the federal NDP Caucus Services.

This Weekâs things that made me go âMmmm..â

5. Alberta responding to U.S. mayors saying theyâre not going to buy tar sands oil by saying they need to spin their product better.  Alberta needs to make their product better.  Need to listen to Mitch Joel interview with Douglas Rushkoff on Six Pixels of Separation #107

 
4. Stuff White People Like: 1000 comments per post!: the power of humour.

 
3. Podcasters Across Borders 2008 (PAB2008) lacking cultural diversity.  If your target audience is diverse realize that you have to make an extra effort to ensure your social media efforts are reaching them.

 
2. Jeremiah Owyang: the Complete List of the Many Forms of Web Marketing for 2008

1) Corporate Domain

2) Search Marketing

3) Out Bound and Syndicated Web Marketing

4) Brand Extension

5) Community Marketing and Social Media Marketing

6) Virtual Worlds

        Welcome to show #9

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

        Missed Podcasters Across Borders 2008 (PAB) because I was in Boston almost âunpluggedâ. Another great job by organizers Mark Blevis and Bob Goyetche. Christopher S. Penn from Marketing Over Coffee streamed PAB live.

        Harvard University tour: allowing the bad is good.

        1st audio comment! Andrea Matyas, Ottawa-based communications consultant.

        Interview with Jakob Elster (Chicago), Taylor Mork (New York) From Crop 2 Cup

This Weekâs things that made me go âMmmm..â

5. John McCain's marketing is pretty good because the McCain âproductâ has some problems that never get mentioned.

4. CanWest suing people, Adbusters edition #77 story âMedia bullyâ

 
3. How things change...Two weeks ago I praised Environics Research Group president, Michael Adams, for talk on his new book Unlikely Utopia: The Surprising Triumph of Canadian Pluralism. Then, last week I found out last January launched its Diversity Micromarketing Toolkit including a tool called OriginsCanada which Environics claims can tell a person's cultural origins from their name only.

 
2. Fair Copyright for Canada Facebook group started by Michael Geist has more than 76,000 members! 20,000 joined in the last week to protest the Digital Millennium Copyright Act (DMCA) Bill C-61.

 
1. 1 in 3 people in sub-saharan (i.e. black) Africa have a cell phone and the other two have access to one.  Folks use them to check prices, to get reminders to take their medication and â do their banking. They also, as Jakob and Taylor from From Crop 2 Cup say in this episodeâs interview, build relationships with people who consume their products.  Heard story on CBC podcast Spark.

        Made it past show #7!!

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Interview with Mike Kujawski âPublic Sector Marketing 2.0. blog and the Centre of Excellence for Public Sector Marketing. Mike did a one-day workshop called How to Develop a Social Media / Web 2.0 Marketing Plan in âONE DAYâ

• He also facilitated a lunchtime roundtable: Linking Social Media to Social Marketing

        But first: Podcasters Across Borders 2008 (PAB2008) promo

        Interview with Mike Kujawski on public sector marketing (50 min)

5. Stats on Canadiansâ views on immigration from Environics Research Group president, Michael Adams, from his new book Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (some key stats on my blog)

4. Dippity â Twitter with a visual timeline

 
3. rabbletv breaking chiropractic story â playlist playing one after another

 
2. New cell phone advertising service from Capital Consultants

1. Fair Copyright for Canada Facebook group has more than 56,000 members! â Digital Millennium Copyright Act (DMCA) Bill C-61, Michael Geist

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Thoughts

        No interview this week for two reasons: 1) didnât go to an event 2) Asked for two, got none. Great stuff lined up for next week.

        This weekâs focus: the power of podcasting

o       Moment when I went looking for a new episode of one of the 17 podcast I subscribe to that I hadnât listened to.

o       Not reading cause I canât do it while I move.

o       Personal learning tool. Allows long formatâ

o       Canadian Voices 

         Darin Barney - professor of Communication Studies at McGill University where he holds a Canada Research Chair in Communication and Media Studies. - One Nation Under Google: Citizenship in the Technological Republic

         Michael Geist â Copyright law and Facebook group. Law professor at the University of Ottawa where he holds the Canada Research Chair of Internet and E-commerce Law. Our Own Creative Land: Cultural Monopoly and the Trouble with Copyright

         Also David Suzuki, Linda McQuaig, Stephen Lewis

         â will only get consumed as podcasts cause theyâre an hour.

o       Stats from Edison report on podcast consumer (U.S): 2008 - 18% have listened to a podcast, 2007-13%, 2006- 11%; %71 listen on their computers, 29% on a portable device

o       Why not catching on? Still too complicated to get stuff on to portable player. Not everyone has iPod and even that has learning curve. When mobile phone browsing is easy and everywhere then folks will still âlisten on their computerâ - but their computer will be their phone.

o       corporate training tool.

        Virtual book club

        PAB promo

        Talk to Me, Don Cheadle, Power of Dialogue. Radio One Network â Doesnâtâ seem to have translated into any kind of obvious interactivity that I can see and yet Radio One owns and/or operates 54 radio stations located in 17 urban markets in the U.S.

        Mass to Grass â Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 â Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay â but Iâm not going to play itâ.

o       Net Neutrality bill followup  - Michael Geist support

This Weekâs things that made me go âMmmm..â

1. iTunes Canada adds 1200 movies that you can buy or rent for $5 and view on your iPod or AppleTV.  Buy new file for $20, $15 for recent release, $10 for oldies. Renting new $5, $4 for oldies,

2. The power of podcasting

        Audio comment line:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Thoughts

        Canadian Voices â great podcasts by thought provoking Canadians that will only get consumed as podcasts cause theyâre an hour long.

o       Darin Barney - professor of Communication Studies at McGill University where he holds a Canada Research Chair in Communication and Media Studies. - One Nation Under Google: Citizenship in the Technological Republic

o       Michael Geist - Copyright law and Facebook group. Law professor at the University of Ottawa where he holds the Canada Research Chair of Internet and E-commerce Law. Our Own Creative Land: Cultural Monopoly and the Trouble with Copyright

        Mass to Grass â Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 â Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay

        Net Neutrality rally May 27 Rally on Parliament Hill

o       Advocates main issued clarified: Net neutrality is about big Telcos and Cable slowing down services that compete with theirs

o       Bell Quebecâs high speed internet customers are bringing a class action suit against Bell for traffic shaping

o       Speeches on YouTube

        Microsoft takes two steps back and one step forward:

o       Apple continues to kick Microsoft butt in mp3 player market as Zune gets dropped by major retailer;

o       Microsoft makes desperate move to stop Google from continuing to kick its butt in search by launching Live Search cashback

o       One big step forwardâ.more later on thisâ.

Interview with NDP digital spokesperson, MP Charlie Angus at the May 27 Net Neutrality rally.

Charlie Angus introduces Net Neutrality private members' bill.

This Weekâs Five Game Changers:

5. Mastercard tests cellphone bill payment â by waving cell in front of device â for the next four months in various places in the world (Carnet Techno)

4. Rogers launched HTC Shift laptop computer May 22 â

        can effortlessly Shift between Windows Mobile and Vista.

        Wi-Fi enabled

        Shift looks a lot like Asus Eee PC that the the Royal Bank is giving away to new customers

        Shift still pricey at over $2,000.

3. Findloo â universal search â Web; images; video; definitions; books/CDs/DVDs/; cooking; finances; games; health; movies

2. Windows 7 operating system with touch screen

1. 3G is coming â big time. Canadian government 3G, or Advanced Wireless Spectrum Auction and 3G iphone coming June 9 during the keynote of the Worldwide Developer's Conference in San Francisco. Way too expensive now but thatâs going to change and then whatâs that going to mean? Folks can download movies to their phones?

        Phone Number:  206-202-6340

        Email: consciousimages(at)gmail(dot)com

        iTunes!!

Thoughts

        Net Neutrality goes mainstream, May 27 Rally on Parliament Hill

        Mass to Grass â Word of Mouth Marketing Conference put on by CMA

o       Thursday, June 12 â Toronto - $700 bucks

o       Mitch Joel and Jay Moonah, great promo by Jay

o       Speaker: David Usher - former Moist lead singer.

        Ottawa Web Weekend, Mark Blevis, reBookme.com, Rich Dad Poor Dad, starting and buying businesses.

        Globe and Mail charges for online version of article in paper version

        Elaine Taggart twinteam great finish to marketing campaign

This Weekâs Five Game Changers:

5. Corporate fallout detector

4. Cocoa prices being driven up by speculators - La Siembra co-executive director, Martin Van Den Borre, on Canadian Voices podcast

3. cheap Skype means access to voices never heard

2. OLPC $75 laptop

1. From Crop 2 Cup

Welcome to Episode #4 of Looking Good Naked â Marketing the Social Economy â The ConsciousImages Podcast for Sunday, May 18, 2008. This week: The Power of Personal Testimonial or Meeting the People Who Make the Stuff We Buy

        Call-in number:  206-202-6340